Discover the reasons behind our achievement of securing the prestigious accolade in the latest automotive industry supplier product and service awards at the AM Awards. Below, you’ll find our entry form, which influenced the judges’ decision in selecting us as the winners.
Our system seamlessly integrates dealers, stakeholders, and suppliers into one cohesive ecosystem. Specifically designed for millennials and Gen Z (ages 18-40), it connects the customer to the dealer setting new standards for efficiency and user experience. The app consolidates limitless uses from customer interactions, enquiries, invoices, service trackers, EVHC, to vehicle check-ins, petrol prices, parking integrations, and payment providers, into a centralised ecosystem. We are ISO 27001 and ISO 9001 certified and enable customers to access a comprehensive range of services directly from one mobile app. Our loyalty points system can accumulate with each dealer transaction, creating a fund for customers to redeem against future purchases and push notifications have outperformed emails with a 30% higher open rate. Our vision is to enhance retention, loyalty, and revenue generation through innovative subscriptions and in-app purchasing. Our clients so far are delighted with their initial results and there’s lots more to come.
Tell us how and why you identified an opportunity to introduce this product or service.
We identified an opportunity to introduce the Limitless Platform during the development of an app for AU Warranties, serving 150 small independent garages. Originally designed to streamline operations and reduce administration costs by 70%, the app gained popularity among dealers and customers, leading to further enhancements. The COVID-19 downtime allowed us to reevaluate and enhance the product, focusing on customer engagement and relevant motoring needs. Extensive research with dealers and customers highlighted communication challenges as a pain point, prompting the introduction of personalised push notifications and in-app chat. To address profit concerns in the changing market, we innovated with VPP subscriptions, progress trackers, and the industry-first digital service reception. Our commitment to addressing pain points and enhancing customer engagement drove the evolution of the Limitless Platform, making it a comprehensive solution for the automotive industry.
Tell us when the product or service was launched to UK motor retailers, and what you’ve done to support the launch or 22 roll out?
The first phase of the HENDY App successfully launched live after earlier BETA versions in November 2023, AU Limitless has been actively involved in supporting the HENDY Group, conducting regular reviews and strategy meetings to enhance onboarding and engagement. We’ve provided onsite workshops and training sessions, offering a secure management portal for insights, analytics, and the creation of innovative subscription products like HENDY Care. Our push notification tools, tailored to filter and target specific data sets, ensure a personalised user experience. Additionally, AU Limitless maintains a 24-hour live channel for immediate support and requests. We extend our support to DMS providers like DMS Navigator, contributing to the release of the MyAutoCompanion mobile app for their dealer clients, seamlessly connecting with customers through leveraging of the AU Limitless enterprise platform.
Provide figures indicating the strength of its adoption since launch, and examples of customers’ early successes with the new product or service, such as testimonials or evidence from customers of the benefits to their business.
The Limitless Platform has experienced substantial adoption since its launch, notably demonstrated by the resounding success of the HENDY App. Consumer reviews speak to the platform’s excellence, with HENDY earning an exceptional average rating of 4.9/5 stars from a combined total of 83 reviews on both iOS and Android app stores. Enthusiastic public reviews highlight the app’s practicality in managing servicing intervals, tracking insurance renewals, and facilitating convenient car health check bookings. Satisfied customers have lauded the app, stating it is a “really useful tool for servicing intervals and tracking insurance renewal dates” and praising its simplicity and versatility, consolidating all vehicle needs in one accessible place. The testimonials from the HENDY Group, available in an AM link [https://www.am-online.com/news/dealer-news/2023/09/25/hendy-group-enhances-customerexperience-with-new-app], further affirm the Limitless Platform’s positive impact on the overall customer experience. The platform’s early successes extend beyond consumer reviews. The winter health check campaign achieved an exceptional push notification open rate of 37%, and since the BETA version we have witnessed successful onboarding of over 3000 new users. Remarkably, the full adoption of our onboarding strategies, designed to create wants and needs within both sales and aftersales processes, is yet to be implemented, indicating substantial potential for future growth. Furthermore, our collaborations with diverse motor trade product and service providers have been highly successful. Establishing robust relationships with payment providers, compliance experts, VAP providers and more, we have seamlessly integrated many into the HENDY app ecosystem through a meticulous four-phased approach. These achievements underscore the Limitless Platform’s versatility, showcasing its capacity to drive engagement, foster user adoption, and facilitate mutually beneficial collaborations within the automotive industry.
